See which layers your
funnel is missing.
Ten questions. Under three minutes. We score your funnel against the 561 Media 4-Layer Framework and show you exactly where pipeline is leaking.
Layer 1: Generate
Question 01/10
How many marketing channels are actively producing leads for your business right now?
The 561 Media Framework
Four layers.
Most only build two.
The 4-Layer B2B Funnel is the proprietary framework we developed at 561 Media after auditing hundreds of B2B marketing programs. Traffic comes in at the top, sales tries to close it at the bottom, and the middle is a rumor. The compounding part is a choice, not a feature.
- 01
Generate
Layer L1Attract traffic and attention through multiple channels.
- 02
Capture
Layer L2Usually missingIdentify visitors before they leave your site.
pipeline leaking here - 03
Nurture
Layer L3Usually missingStay in front until they are ready to buy.
pipeline leaking here - 04
Convert
Layer L4Close warm, informed leads efficiently.
Skip Layer 2 or 3 and you pay full price for every customer, every time. Build all four and the cost of every new customer drops each month you run the system.