Everybody wants to rank #1 on Google for competitive search terms that will generate valuable leads for your business, but very few people or companies know how to do it. Unless your business has enough resources to bring on an entire new marketing department to handle all of your SEO needs in house, it is very important that you choose the right SEO company that delivers results.
How do you know if a company is “the right one”? With the trends that we have seen showing more and more companies putting their marketing budgets into “digital” marketing, a ton of companies have popped up that promise great SEO results and number one Google rankings. Very few of them, however, know how to do that, making it difficult for you to choose where to invest your money.
With that being said, 561 Media’s SEO team of experts have put together a few things to look out for when choosing an SEO company and also some questions you need to ask a company before you sign up for their services. Let’s start by briefly going over the question of “What is SEO?”.
First of All, What is SEO and Why Do I Need It?
Search Engine Optimization is the process of improving a website’s ranking in the search engines so as to increase traffic to your website of people looking for your services.
For example, if you are a landscaper in Boca Raton, FL, you would want your website to rank at the top of search engines for when somebody searches for “landscape companies in Boca Raton”. People searching on Google are most likely to click on the top results, so it makes sense that you would want your business to be the top result. That’s what companies like ours do, but there a lot of other companies that promise to do the same thing when they simply cannot, or will not do it.
What to Ask an SEO Company Before You Sign a Contract
- How long have they been in business? Just because a company is new doesn’t necessarily mean they aren’t a good one. An SEO company such as 561 Media, with a long list of satisfied customers has a track record of proven success.
- How will they determine what types of keywords to target? Some keywords are very easy to rank for but won’t bring any value to your business. Some are more difficult but will bring a higher number of qualified leads to your website. Make sure the company you choose to work with knows the difference and which keywords to target.
- Will you get monthly reporting? 561 Media provide monthly SEO reports which will clearly show the results you are getting for your money. Our monthly reports include traffic highlights, keyword search rankings, lead conversions and a summary of the work that we performed on your site that month.
- How many pages or geographic locations will the SEO company target? If you have a 100 page website and they promise to get you #1 rankings for $149 a month, there’s a problem. 561 Media will go over the costs of your search engine optimization plan and exactly what you can expect from those services.
- Do they optimize your business for Google Places? 561 Media has an effective strategy to get your business to show up on Google Maps and location searches so people can find you when they are looking for services in your area.
- Are they current with Google and Bing’s latest best practices? It is important when doing search engine optimization that you are aware of the search engine’s best practices. Many SEO companies use shady “black hat” techniques to try and get you to rank in the search engines. Not only do these not work, they can also get you banned from the search engines. Don’t pay somebody to get you banned from Google.
Why 561 Media is the Right SEO Company For You
Here at 561 Media, we don’t promise results, we just get them. You don’t stay in business for as long as we have and develop the type of reputation that we have by over promising and under delivering.
We don’t trick you into signing a contract either. We will go over everything with you so you will know exactly how much our services will cost and exactly what you can expect from us. Our team of experts have years of industry experience helping clients rank their websites in the search engines.
We don’t take shortcuts, we put in the work that is required to legitimately rank your website at the top of the search engines and keep them there. At the end of the day, you are paying an SEO company to get you traffic that can convert into leads, and that is what we do. Give us a call today to see what we can do for you! We can be reached at 877-Web-Team (932-8326).
