Boca Raton Digital Marketing Agency
Improve Conversions with Custom Campaigns
“From Initial Strategies to Comprehensive Execution, Custom Marketing Strategies Maximize Your Returns.”
At 561 Media, we make our Search Engine Optimization service process smooth and rewarding, and help you capitalize on the full array of online opportunities by crafting a full service SEO campaign specific to your needs.
We have specialists in email marketing, social media marketing, local SEO, mobile SEO, link building, content creation, and granular analytics so that we can customize YOUR search engine marketing plan to meet YOUR specific needs, industry, competition, and budget.
Options include:
- Light, Traditional, and Premium SEO Services
- Hyper-Optimized Long Form Creative Content & Blogging
- Social Media Marketing: Facebook, Instagram, Twitter, LinkedIn
- Conversion-Driven (PPC) pay per click Display Advertising (AdWords)
- Conversion-driven (PPC) pay per click Search Advertising (AdWords)
- High ROI Remarketing & Retargeting Display Campaigns
- Weekly (or Monthly) Email (Sale or Newsletter) Marketing
- Cross Channel Digital Marketing With Comprehensive Analytics
- Regional and Local SEO Services
- Mobile Search Engine Optimization Services
Our custom search engine marketing plans work on tiers, and the higher the tier, the more SEO services and advanced marketing options are included. Every tier at our SEO agency includes webpage content designed to meet and exceed Google’s criteria for keyword ranking while also utilizing copywriting principles to engage organic visitors and convert high-quality traffic into sales.
“Started with SEO and got such good results that I added a PPC campaign and Facebook remarketing. Not only is organic traffic now my biggest source of income (the ROI is unreal) but PPC and Facebook marketing is returning 72.3% returns. Thanks Carey and the 561 SEO Team.”
The only way to stay on top is to keep climbing.
Search engine optimization services can be roughly divided into two categories:
- On Page SEO
- Off Page SEO
From website audits and existing analyses to in-depth keyword discoveries and market research, our search optimization plan involves hundreds of small yet vital steps carefully ordered and meticulously organized into a comprehensive top-down approach.
SEO Tools: Creative Content
“Long (Valuable) Content is the New King!”
One of the many steps we take to help your website here at 561 Media is writing valuable, industry-specific, highly-shareable, uniquely optimized content.
As far as Google is concerned, Content is STILL King, and our content creation specialists have mastered the art of writing draft material (or taking your existing content) and transforming it into powerful page rankings!
Google prefers webpages with lots of value, and the main indicators of value revolve around unique content that keeps people engaged on the page and clicking around.
Here are some facts…
Statistical Correlation Between Creative Content Length and SERP (Search Engine Results Page) Ranking:
- The average content length of a webpage that ranks #1 is 2416 words.
- The average content length of any webpage that ranks in the top ten of Google Results (on the first page) is above 2000 words.
So it is more accurate to say that “Long Content is King” and many of our Advanced SEO tier packages include long form content designed to quickly and efficiently boost your webpage up the rankings ladder.
SEO Tools: Link Building
“A Strong Link Portfolio is Arguably the #1 Rank Factor in the Google Algorithm.”
SEO link building is a tried and true method for increasing a website’s popularity, and thus its ranking in search engines. Unfortunately, the practice of SEO link building has been abused for so long that most search engines now ignore ‘garbage’ links from sites that were built for the sole purpose of link building.
At 561Media we have developed a database of directories, search engines and industry specific websites that give valuable backlinks to our customers’ websites. We hand submit to most of the sites that we use for link building because at the end of the day, that’s the only way to get valuable backlinks. Our SEO experts use SEO directory submission and search engine submission in a way that produces higher search engine rankings, not just higher levels of links.
Local SEO
“97% of Consumers Use the Internet When Researching Local Products/Services.”
Many businesses only operate in a specific geographic area, which makes competing for broad, non-geographic search traffic a waste of time, energy and worst of all, money.
Other businesses operate both on a smaller local level and also on a broader level, either state-wide, nationally, or internationally.
In both of these cases, local search is going to play a vital role in rankings and organic traffic.
At 561Media, we excel at geo-targeted, local search engine optimization campaigns. Using long tail keywords, and geo-specific terms, we create ultra-specific keyword lists for local businesses. These meticulously researched keyword niches allow us to get local businesses to the top of search results for terms that produce valuable local leads at minimal cost.
In addition to keyword driven optimization of your website, 561Media takes local search engine optimization to another level, using external traffic driving sources such as Google Local, Bing Places, Angie’s List, Yelp and other geo-focused directories to enhance local results.
The fact is, local search terms can get tens of thousands of searches per month or more depending on the competitiveness of the industry and niche of the market.
That means ranking #1 organically for your local high-volume keywords is one of the best ways to bring in a structured percentage of potential leads who are primed and ready to be converted into paying clients.
And ranking in the top three for multiple relevant and high-volume keywords provides one of the highest ROI (return on investment) strategies in marketing as it both builds brand awareness and funnels a constant stream of new clients to your business.
Since many of the businesses we work operate on a local level even if they service the state or United States as a whole as well, local search engine optimization is one of 561Media’s core marketing competencies.
Targeting local optimization takes advantage of the benefits of Google Maps optimization as well as locally relevant directory submissions and heightened searches in specific regions.
Mobile Search Optimization
“More than 50% of Searches Come From Mobile Devices. That Figure Rises to 88% for Local Products/Services”
Smart watches, new phones, tablets, phablets, mobile devices, smart TV’s, connected appliances, and cutting edge mobile tech elements have come to the forefront of the search industry.
These devices have taken Google by storm to the point where in 2017, Google will be switching to a mobile first algorithm that ranks your website for mobile devices first, and desktops/PC computers second. This is a huge change that is taking the SEO industry (and frankly the entire web) by storm, causing all sorts of ripples an changes that will be years in the making.
Regardless of this change, because such high percentages of people search for products and services on mobile devices, and because of the propensity to purchase immediately after searching, it is critically important to take advantage of mobile search regardless of industry or geographic location. Our search engine optimization team knows how to hyper optimize websites to take advantage of all the latest mobile search optimization trends.
Through the use of granular analytics, we can measure what percentages of your business come from mobile, break down the kinds of device and geospecific regions they are using them for, to target the ideal customer base for your products or services. We are able to adjust the copywriting to meet the visual needs of the mobile client, and adjust our keyword targets to ensure that you get the maximum value from your traffic and leads in a way that directly impacts your bottom line revenue.
PPC Marketing Revenue Streams
“86.4 of All PPC Ad Impressions Accure to the Top 4 Spots.”
561Media’s search engine marketing team can also engineer and manage effective, paid search engine marketing campaigns. Our team understands how to deliver ads across a variety of platforms including Google Adwords, Bing Adcenter, Doubleclick, Google Content Network, Bing, Yahoo! and a wide array of social media and mobile platforms.
We are a Premier Level Google Certified Partner Agency and have multiple specialists with all 7 certifications in Google Adwords (Search, Video, Mobile, Shopping, Fundamentals, and Display) as well as Google Analytics.
Social Media Marketing & Management
“Engagement and Audience Size Are the Top 2 Key Social Media Success Metrics.”
Social media has become a fully integrated element of modern society and social interactions, and thus an integral part of a brand’s overall search engine marketing strategy.
At 561Media, we use social media to effectively enhance our customers’ search engine optimization results and brand building efforts by giving a clear vision for client’s to relate to, understand, and engage with.
We help brands looking to enter the world of social media develop loyal networks and social media linking strategies. We emphasize training over control, because we believe that a brand driving its own social efforts is far more productive and profitable than one that lets an agency control its every move (or perhaps we should say control its every post).
Social media can be a valuable element in any serious search engine optimization strategy. Not only does it create additional opportunities for brand visibility, but it creates inbound links, website popularity, and if used correctly, loyal brand evangelists. The social media marketing team at 561Media has mastered the finer points of using social media optimization as a valuable marketing tool.
Email Marketing Campaigns
Building a list of emails to engage through mail marketing campaigns is one of the surest ways to increase your business revenue streams. The open rates are notoriously low, with 10-20% being the strong range and the click through and purchase rates are percentage points off of the open rate, making the size of the list incredibly important.
We utilize a number of tactics to build and engage your list of existing clients and potential leads, and then structure both automated and dynamic email marketing campaigns to provide useful content and capitalize on soft and hard sales.
Email marketing is an often under-utilized but extremely profitable form of digital marketing with huge conversion rates and the ability to continually generate new income from existing customers while generating new customers by providing free value directly to their inbox.
Our team regularly integrates MailChimp into our efforts, and have experience with Constant Contact, iContact, 1Shoppingcart, and other email and cart platforms.
SEO Basics: The Stages of Keyword Rank
“The First Page of Google Gets 71.33% of All Search Traffic.”
Many companies will promise you #1 rankings for a certain number of keywords but if no one is using those terms then the competition is low and the value even lower.
The key to good SEO is showing up for the keywords that people actually use regularly, the ones with strong volume that drive conversions.
“I run a global e-commerce site so I need more than local SEO services. 561 took my brand and ran with it. I now own #1-3 ranks on over a dozen highly competitive keywords with massive search volume and it has changed the landscape of my business. Best of all they stayed transparent, keeping me in the loop.”
When it comes to keywords with good volume, there is a hierarchy to their movements, and the best SEO companies will show you movement along this hierarchy as they progressively grow your brand and build marketing momentum.
The Keyword Ranking Ladder:
|
Coveted Greatness – You Now Own This Traffic Zone Elite Status – Brand Awareness Will Grow and Visits Pile Up Prime Real Estate – 1 out of 10 New Visitors Are Now Guaranteed Hovering at the Edge of Greatness – Just Outside the Top Three Top Floor Time But No Rest For the Weary – Tough Challenges Ahead Bottom Half of First Page: The Elevator Ride to the Google Penthouse The Ground Floor: You’ve Made it into the Google Building The Parking Garage: A Really Good Staging Ground Google’s Dark Basement: Very Few People Go Here The Primordial Ooze of Unranked Keywords – Where It All Starts |
Here is a graph showing why SEO is so valuable when it helps you achieve page 1 rankings and above.
(Credit for the above graphics goes to Philip Petrescu at Moz)
The top position here is receiving 31.24% of the CTR, meaning that slightly under one third of all searchers for that term will click on your website.
Business Intelligence and Granular Analytics
As a central measurement point for our SEO efforts, the search engine optimization team at 561Media ensures that Google Analytics are properly installed and configured on every website we optimize including the set up of:
- Universal Analytics
- Cross Device Tracking
- E-commerce Tracking
- Enhanced E-commerce
- Goal/Conversion Tracking
- Contact Form Tracking
- Newsletter Sign Up Tracking
- Host-name Spam Filtration
We also link you analytics to:
- AdWords (if applicable)
- Google Merchant Center
- Your YouTube Channel
- Webmaster Tools
- Tracking Software such as AWR
The data our SEO specialists collect from Google Analytics is used to analyze where website traffic is coming from and why, as well as enhance optimization initiatives and find additional leads & marketing opportunities for clients.
For enterprise clients, we work primarily with Adobe Site Catalyst & Adobe Business Catalyst.
In addition to Google Analytics, our SEO specialists setup Google Webmaster Tools and Bing Webmaster Tools on all optimized websites.
Webmaster tools are useful for finding, diagnosing and fixing technical problems on websites that cause problems for the search engine “spiders” or “bots” trying to crawl, identify, and index the site, thus limiting search rankings..
In addition to ensuring that your website is primed for success and all the analytics are set up and running efficiently, our analysts are constantly defining and redefining each client’s core and secondary keyword lists, creative content descriptions, and link-building efforts based on split tests and exhaustive outreach to find those niches in the Google algorithm that provide the highest traffic volume (and return on investment) for keyword ranking and conversion purposes.
The initial website optimization process is a crucial step to ensuring your brand receives a high level of valuable search traffic. At 561Media, we have developed an effective and economical system for initial search engine optimization that comes in two flavors: initial search engine optimization and advanced search engine optimization.