Monthly Archives: August 2024
The Shift in Advertising: A Deep Dive into the Growth of Digital Marketing Spend (2010-2023)
August 21, 2024
The Shift in Advertising: A Deep Dive into the Growth of Digital Marketing Spend (2010-2023) The world of advertising has undergone a dramatic transformation over the last decade. The chart above illustrates this evolution, highlighting the growth in digital and non-digital advertising spending in the United States from 2010 to 2023. As we look at […]
The True Cost of Hiring and Developing a Social Media Team
August 14, 2024
Social media has become a vital component of any modern business strategy. While many companies recognize the need for a strong social media presence, the decision to build and manage an in-house social media team comes with significant costs—both visible and hidden. This white paper aims to shed light on the true cost of hiring […]